Near Me: A Boost for Small Businesses and Sole Traders
In the age of the internet, it's not easy for small businesses and sole traders to stand out in the digital crowd. But "Near Me" is here to change that. This website is all about helping and supporting local businesses by offering them a simple yet powerful solution....
How Companies Build Diverse Teams
Building a diverse team is necessary to avoid discrimination in the workplace. Cultivating diversity in a company is about more than just looking good in front of others. It is about creating a positive work environment in which creativity, different opinions, and...
A Quick Comparison of Google AdWords And SEO
Do you need visitors to get to your website quickly? If you do, you may have been looking online for the best way to do this without spending a lot of money. Luckily, there are many options available online that can help get the people you want to your website, but...
Trees
Fantasoft has contributed towards Each Person in the planting of over 8900 trees. It's important that we as companies support the growth of nature as well as industry. I for one welcome our new leafy overlords, I just wish they would stop barking at me when I go to...
Yell.com – Information On Their Services
Yell.com has been around for quite a while. In that time, they have served tens of thousands of customers. Business owners who need assistance with advertising, SEO, social media and more! In this blog, I will go into detail on how these services are next to useless...
Why do Restaurants NEED Digital Marketing?
Digital marketing is no longer a luxury for restaurants — it’s a necessity. In a competitive market, diners have more choices than ever before, and restaurants need to do everything they can to stand out. From search engine optimization to social media marketing,...
Forging Alliances in Business
One of the most important things you can do in business is to forge alliances with friends and other people in your field. Recently we have started working with Grow Your Restaurant LTD, and for good reason! When I first started out in business, the owner, Gary...
Building new SEO Engines – Beyond Helix and Business Clips
One of the things that has always fascinated me about SEO is that the marketing gurus usually just offer the same information disguised in different packages. When I first started working on Helix, I wanted a service that would give me the edge, not with large...
Stunning Tech Innovations that Are Changing Marketing in 2022
According to Statista, the combined value of the marketing technology industry reached $149.7 billion in 2021 in the United States and the UK. By comparison, the value of the global marketing technology industry in that same year reached an incredible $344.8 billion....
Cyber Crime in the UK
The UK government has established a "new world-leading regulation" to ensure that consumers' phones, smart TVs, fitness trackers, tablets, and other internet-connected devices are better protected from hackers. According to research, up to four out of every five...
Fantasoft: My second year in Business!
Hello everyone thank you very much for tuning in! Two years ago I started Fantasoft. It was one of the hardest choices that I had to make however it is also one of the best. Previously I had been working at Open Space Advertising, an awesome and honest...
How VAs Can Streamline Digital Marketing Efforts
This article is written by Olivia Coughtrie, Director at Oriel Partners PA Recruitment Virtual assistants, VAs, play an essential role in business. A virtual assistant is a contractor or employee who performs administrative duties to clients while operating outside...
Five Things Waiters Should Avoid
1: Avoid Getting Distracted! Time and time again I have gone into restaurants and seen waiters on their mobile phones. This can happen at all times of the day and can happen when the restaurant is busy. Social Media is highly addictive and can get in the way of the...
A Quick Guide To Search Engine Optimisation (SEO)
So you’re building your website and you want to find out how to rank well on Google. There’s a tonne of information out there and everyone keeps saying “SEO”. This is short for Search Engine Optimisation. In layman’s terms, its getting your website to stand out on...
A Quick Guide on Blog Writing
What’s this? A Blog on Blogging!?! Truly this is the Inception of Online Marketing! When writing a Blog, we want to focus on several things. Beyond giving good content, beyond giving an interesting Blog, we have to create one that will be found online and also help...
Chicken Tikka Masala – A Brief Introduction
Chicken Tikka Masala is a delicious and popular dish with multiple stories surrounding its origin, ranging from it being an older Punjabi dish developed somewhere in the 1920s to being created in 1971 by Ali Ahmed Aslam. It's regarded as one of the most popular Indian...
Why Should You Advertise on Facebook?
You’re probably wondering: Why should I advertise on Facebook? There are so many different places to advertise on the internet from Google to Propeller Ads, so what makes Facebook special? Facebook is not only the leading social media platform in the world but it also...
Tips For Running A Successful Restaurant
Location, Location, Location! Location can be incredibly important. If your restaurant is situated on a high street it is usually very easy to get people in, however if you own a small place in the middle of nowhere, getting customers in can be a nightmare. A lot of...
Using Memes to Promote Your Business
We've all seen Facebook ads featuring some of our favorite memes of all time, we've seen Condescending Willy Wonka promoting a large amount of businesses, along with quite a few other memes. Grumpy Cat has been used to promote countless businesses as have Nyan Cat and...
Legal Issues using Music in Advertising
Using music in advertising can complete an advert, getting you to be noticed, remembered and otherwise snag an important role in your chosen field, but wait. Before you go and rip the latest hit song. Stop! Are you legally allowed to use this music? A lot of...
Using GIFs In Advertising On Facebook
Use of GIFs in advertising is allowed on Facebook but this is often very deceptive. Many advertisers fall into the trap of using GIFs in their advertisements, it’s very easy and with websites like GIPHY it looks like you can conquer the world. In order to use a GIF...
Fair Use and Advertising
A lot of the time we have seen people and companies advertising with images, video and even music that they don’t own the rights to. Whilst many of them get away with it, at Fantasoft, we prefer not to take risks with our clients. For quite some time now, people have...
Training a Good Waiter!
Any business owner wants their staff to work well. But what is a good worker when it comes to waiting staff? Some waiters will do better than others at bringing in money. They’ll have a knack for bringing in more money from people naturally. Maybe it’s something about...
The Power of a Good Waiter
There comes a time in each of our lives when we have a really good waiter! This is usually a nice occurrence, because it’s always nice to be greeted by enthusiastic, positive energy when you’re out for the evening. So, you’ve gone out for a fantastic meal with your...
Five Essential Skills for a Good Waiter
There are a number of skills which are integral to being a good waiter, observation being one of the most important. People with poor observational skills can create major problems in a busy work space like a restaurant as they will generally have a poor spatial...
The Advantage of Using TripAdvisor
TripAdvisor is one of the most powerful websites on the internet when it comes to people looking up your restaurant, wherever there is a large town or city, TripAdvisor is likely to have a number of listed restaurants. There is a good chance that your restaurant may...
The Attractive Character
The Attractive Character is a technique used by many businessmen and entrepreneurs wherein they become the personality behind their brand. We see it in many online marketers such as Russell Brunson and Neil Patel and we have seen it many times in advertisements such...
Tips For Dealing With Angry Customers
Don’t Panic! This sounds a lot easier than it actually is at times. It’s important to remain calm under all circumstances, the restaurant can be a dangerous place! When a customer reacts badly, it can be to circumstances within the restaurant or sometimes even...
The Dangers of Using Copyrighted Materials in your Adverts
What Is Copyright? Copyright is a legal right that protects your work from being used without permission once your idea has been expressed. Let’s say you take a photograph, write an original song or novel. Copyright law protects your work from being used without your...
Professional – What does it mean?
I see it everywhere online, products, services, businesses. Professional, built to a professional standard. I use it myself, which is the oddest part. The thing is, I absolutely hate the word. The reason being that when I think of professional, I see it as ‘top class’...