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How VAs Can Streamline Digital Marketing Efforts

How VAs Can Streamline Digital Marketing Efforts

This article is written by Olivia Coughtrie, Director at Oriel Partners PA Recruitment  Virtual assistants, VAs, play an essential role in business. A virtual assistant is a contractor or employee who performs administrative duties to clients while operating outside...

Five Things Waiters Should Avoid

Five Things Waiters Should Avoid

1: Avoid Getting Distracted! Time and time again I have gone into restaurants and seen waiters on their mobile phones. This can happen at all times of the day and can happen when the restaurant is busy. Social Media is highly addictive and can get in the way of the...

A Quick Guide To Search Engine Optimisation (SEO)

A Quick Guide To Search Engine Optimisation (SEO)

So you’re building your website and you want to find out how to rank well on Google. There’s a tonne of information out there and everyone keeps saying “SEO”. This is short for Search Engine Optimisation. In layman’s terms, its getting your website to stand out on...

A Quick Guide on Blog Writing

A Quick Guide on Blog Writing

What’s this? A Blog on Blogging!?! Truly this is the Inception of Online Marketing! When writing a Blog, we want to focus on several things. Beyond giving good content, beyond giving an interesting Blog, we have to create one that will be found online and also help...

Chicken Tikka Masala – A Brief Introduction

Chicken Tikka Masala – A Brief Introduction

Chicken Tikka Masala is a delicious and popular dish with multiple stories surrounding its origin, ranging from it being an older Punjabi dish developed somewhere in the 1920s to being created in 1971 by Ali Ahmed Aslam. It's regarded as one of the most popular Indian...

Why Should You Advertise on Facebook?

Why Should You Advertise on Facebook?

You’re probably wondering: Why should I advertise on Facebook? There are so many different places to advertise on the internet from Google to Propeller Ads, so what makes Facebook special? Facebook is not only the leading social media platform in the world but it also...

Tips For Running A Successful Restaurant

Tips For Running A Successful Restaurant

Location, Location, Location! Location can be incredibly important. If your restaurant is situated on a high street it is usually very easy to get people in, however if you own a small place in the middle of nowhere, getting customers in can be a nightmare. A lot of...

Using Memes to Promote Your Business

Using Memes to Promote Your Business

We've all seen Facebook ads featuring some of our favorite memes of all time, we've seen Condescending Willy Wonka promoting a large amount of businesses, along with quite a few other memes. Grumpy Cat has been used to promote countless businesses as have Nyan Cat and...

Legal Issues using Music in Advertising

Legal Issues using Music in Advertising

Using music in advertising can complete an advert, getting you to be noticed, remembered and otherwise snag an important role in your chosen field, but wait. Before you go and rip the latest hit song. Stop! Are you legally allowed to use this music? A lot of...

Using GIFs In Advertising On Facebook

Using GIFs In Advertising On Facebook

Use of GIFs in advertising is allowed on Facebook but this is often very deceptive. Many advertisers fall into the trap of using GIFs in their advertisements, it’s very easy and with websites like GIPHY it looks like you can conquer the world. In order to use a GIF...

Fair Use and Advertising

Fair Use and Advertising

A lot of the time we have seen people and companies advertising with images, video and even music that they don’t own the rights to. Whilst many of them get away with it, at Fantasoft, we prefer not to take risks with our clients. For quite some time now, people have...

Training a Good Waiter!

Training a Good Waiter!

Any business owner wants their staff to work well. But what is a good worker when it comes to waiting staff? Some waiters will do better than others at bringing in money. They’ll have a knack for bringing in more money from people naturally. Maybe it’s something about...

The Power of a Good Waiter

The Power of a Good Waiter

There comes a time in each of our lives when we have a really good waiter! This is usually a nice occurrence, because it’s always nice to be greeted by enthusiastic, positive energy when you’re out for the evening. So, you’ve gone out for a fantastic meal with your...

Five Essential Skills for a Good Waiter

Five Essential Skills for a Good Waiter

There are a number of skills which are integral to being a good waiter, observation being one of the most important. People with poor observational skills can create major problems in a busy work space like a restaurant as they will generally have a poor spatial...

The Advantage of Using TripAdvisor

The Advantage of Using TripAdvisor

TripAdvisor is one of the most powerful websites on the internet when it comes to people looking up your restaurant, wherever there is a large town or city, TripAdvisor is likely to have a number of listed restaurants. There is a good chance that your restaurant may...

The Attractive Character

The Attractive Character

The Attractive Character is a technique used by many businessmen and entrepreneurs wherein they become the personality behind their brand. We see it in many online marketers such as Russell Brunson and Neil Patel and we have seen it many times in advertisements such...

Tips For Dealing With Angry Customers

Tips For Dealing With Angry Customers

Don’t Panic!   This sounds a lot easier than it actually is at times. It’s important to remain calm under all circumstances, the restaurant can be a dangerous place! When a customer reacts badly, it can be to circumstances within the restaurant or sometimes even...

Professional – What does it mean?

Professional – What does it mean?

I see it everywhere online, products, services, businesses. Professional, built to a professional standard. I use it myself, which is the oddest part. The thing is, I absolutely hate the word. The reason being that when I think of professional, I see it as ‘top class’...

Why I Don’t Rate Instagram for Restaurants

Why I Don’t Rate Instagram for Restaurants

Instagram has always been something I don’t really like very much. Praised by Social Media experts worldwide, and with a huge following, Instagram has been a powerhouse in the Social Media world for a long time.   Despite the fact it’s not a bad thing to have for...

Drink as a Freebie

Drink as a Freebie

A long time ago, when I first began working with restaurants, I worked with a wonderful restaurant owner who taught me one very valuable lesson: It’s the power of using Drink as a Freebie. I had talked with him about raising and lowering prices of certain meals,...

Marketing Companies – Can They Even Do It?

Marketing Companies – Can They Even Do It?

It always astounds me when I see marketing companies paying thousands of pounds into Facebook. They claim to be able to get a great ROI for "Other Companies" yet 1 like on a post (probably from one of their team) for over 50,000 impressions is not great. That is...

What Does Google Search Console Show Me About My Website?

What Does Google Search Console Show Me About My Website?

Are you trying to set up your business’ online presence? Let’s face it - it’s 2020, and being a business owner without a website is practically marketing suicide. These days, it’s not so much a choice if you’re going to be present online, as much as it is a necessity....

How to Spot a Dodgy SEO Specialist

How to Spot a Dodgy SEO Specialist

First of all: What is SEO? SEO is Search Engine Optimisation. In layman's terms, it's how well your site will show up in search results. SEO takes many different forms, from onsite SEO, wherein someone goes onto your website, sorts out metadata and title tags,...

Locally Approved

Locally Approved

Locally Approved is a powerful business directory that excels in providing services and business recommendations within the UK, currently serving Colchester and Tendring. Unlike other directories, Locally Approved has a zero favoritism policy, randomising their search...

What are backlinks and how do they help me?

What are backlinks and how do they help me?

A lot of internet marketers throw the term “Backlinks” around. In their most simple form, Backlinks are simply websites that link back to you. The strength of the backlinks that link to your website can differ greatly depending on a number of different variables....

A Newbie’s Guide to GDPR

A Newbie’s Guide to GDPR

The General Data Protection Regulation or GDPR came into legal effect on the 25th of May 2018. It exists to protect people’s data and give people better control over what other people and companies can do with their personal data. The General Data Protection...