Avoiding Complicated Systems for Takeaways and Restaurants
This advice is mainly for Takeaways and Restaurants in the UK and is based upon my experience of using systems like these in order to get customers on board. The two systems I’m going to talk about today are Emailing lists, and Chatbots. In short, don’t use them, but...
Why I Don’t Rate Instagram for Restaurants
Instagram has always been something I don’t really like very much. Praised by Social Media experts worldwide, and with a huge following, Instagram has been a powerhouse in the Social Media world for a long time. Despite the fact it’s not a bad thing to have for...
Drink as a Freebie
A long time ago, when I first began working with restaurants, I worked with a wonderful restaurant owner who taught me one very valuable lesson: It’s the power of using Drink as a Freebie. I had talked with him about raising and lowering prices of certain meals,...
Marketing Companies – Can They Even Do It?
It always astounds me when I see marketing companies paying thousands of pounds into Facebook. They claim to be able to get a great ROI for "Other Companies" yet 1 like on a post (probably from one of their team) for over 50,000 impressions is not great. That is...
What Does Google Search Console Show Me About My Website?
Are you trying to set up your business’ online presence? Let’s face it - it’s 2020, and being a business owner without a website is practically marketing suicide. These days, it’s not so much a choice if you’re going to be present online, as much as it is a necessity....
How to Spot a Dodgy SEO Specialist
First of all: What is SEO? SEO is Search Engine Optimisation. In layman's terms, it's how well your site will show up in search results. SEO takes many different forms, from onsite SEO, wherein someone goes onto your website, sorts out metadata and title tags,...
Locally Approved
Locally Approved is a powerful business directory that excels in providing services and business recommendations within the UK, currently serving Colchester and Tendring. Unlike other directories, Locally Approved has a zero favoritism policy, randomising their search...
What are backlinks and how do they help me?
A lot of internet marketers throw the term “Backlinks” around. In their most simple form, Backlinks are simply websites that link back to you. The strength of the backlinks that link to your website can differ greatly depending on a number of different variables....
Registering a Domain Name and SSL Certificate on Namecheap
The domain name is your website address. www.fantasoft.co.uk is ours. This applies to .co.uk, .uk, .club, and other extensions. Registering a domain name for your website or blog is a fairly simple process. You usually purchase your domain from a domain registrar. By...
What are SSL Certificates And Why Do I Need One?
An SSL certificate’s purpose is to encrypt the data between the browser of a visitor to a website and the web server which hosts it. Any data that is passed between these two sources is encrypted and protected. You might notice that in the address bar in...
A Newbie’s Guide to GDPR
The General Data Protection Regulation or GDPR came into legal effect on the 25th of May 2018. It exists to protect people’s data and give people better control over what other people and companies can do with their personal data. The General Data Protection...
Hootsuite, Buffer and other Mass Scheduling Tools
As business owners, we all want our company to look it's best online. Looking good is integral to business because if your business and advertising is slick, your business looks good. Potential clients are more likely to be impressed by a business that looks efficient...
Speedier Scheduling on Facebook
Most people ask themselves at some point weather or not there's an easier way to schedule your posts. Good news! There is! Anyone who's running their own Facebook page will know the standard routine for posting. We enter the page and scroll down a little and get the...
Just Eat – Eating Up Your Profits
I have spoken before about my distaste for Just Eat. I live in a town massively populated with restaurants with 150 restaurants in the Town Centre alone. 350 restaurants, pubs, and takeaways all in all. Quite a few of the businesses in Colchester use Just Eat. I don't...
The Up-Sell
If you've ever been to an Indian restaurant and had a good waiter, you might not even realise you're being up-sold to. You enter into the restaurant, and sit down, and the waiter comes along and offers you water. You say "Yes please!" The waiter nods, and asks...
Just Eat – For Restaurants and Takeaways
I am not a fan of Just Eat as a company, though I started off as one. What better way to spend an evening than to sit down and order an Indian online? Maybe I want Chinese, or possibly even a nice kebab! If you don't want to scroll around Google and mess around with...
Social Media for Small Businesses
If you're running a small to medium sized business, you are going to want to work with Social Media. It's always important to get your brand's name out there and to interface with people. There are many different platforms out there and you might not always get the...
If This Then That (IFTTT)
If This Then That is an amazing well integrated program designed to make our lives easier. IFTTT is a macro that links many different platforms together so that by performing one action, it performs another. Let's say for example: You wish to upload a video to...